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What's in a name?

Xbox Marketing Directer Peter Moore reveals the truth behind the name of Xbox 360.

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DISCLAIMER: The above animation is a parody created purely for the sake of entertainment. Therefore, we put words in the mouths of those depicted that they never actually said.

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DISCLAIMER: This parody site, Hypebox360.com, is for entertainment purposes only! We do not hate and have no ax to grind with Microsoft, Bill Gates, J Allard or any of the depicted persons. In fact, we will be amongst the first ones to buy the Xbox 360 console as soon as it is released. We are not affiliated, endorsed, sponsored or even as much as acknowledged by Microsoft, Sony, Nintendo or any of their affiliates. Xbox and Xbox360 are registered trademarks of Microsoft.